AI-Enabled Marketing Services
Artificial Intelligence is fundamentally reshaping how people discover, evaluate, purchase, and engage with products and services online.
Friends Electric delivers an evolving suite of growth-centric services and tools that bring AI to the heart of your marketing operations while helping you build a credible, high-impact presence across the new spaces and experiences this transformative technology is creating.
Marketing Knowledge Bases
Increase productivity and performance by creating a single source of truth for marketing information. Transform fragmented spreadsheets, docs, and folders into an inter-connected resource that can be combined with AI tools to draft strategies, programs, campaigns, content, and support automations with greater consistently and scale.
AI Optimization (AIO)
Increase referrals and revenue from ChatGPT, Gemini, and emerging shopping agents through AEO, GEO, and agentic optimization. Build extractable landing pages, run digital PR outreach, and get ahead of standards like WebMCP so that your products and services are clearly understood and presented wherever customers turn to AI tools for guidance.
Marketing Agents
Free up team capacity and increase responsiveness by deploying AI-powered automations to handle repetitive, time-consuming tasks such as list building, lead scoring, and drafting call notes. Embed intelligent CX agents on your website to give visitors a self-directed web experience and resolve first-line issues 24/7 in multiple languages.
Content Engines
Scale high-quality content for blogs, social media, newsletters, and marketing emails by using AI Notetakers and other tools (e.g. Marketing Knowledge Base) to turn internal conversations, customer research, and product details into a pipeline of compelling content that's grounded in your distinct insights, experiences, and offerings.
Event Marketing
As Generative AI impacts the perceived value of traditional content, and bots and agents increasingly become a first touch point for customers, event marketing is becoming even more important to build brand trust. Use roundtables, live streams, workshops, informal experiences, keynotes, creative exhibits, and AI-enabled matchmakers to create relationships that lead to meaningful opportunities.
Custom Growth Apps
Boost growth by providing prospects and customers with high-value, custom-branded calculators, benchmarking tools, configurators, and promotional utilities that are built by experienced developers using AI coding techniques to reduce costs and accelerate delivery times.