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How To Use AI Research Assistants to Create Smarter Marketing Plans
Learn how AI Research Assistants like NotebookLM can transform scattered documents, research, and customer insights into structured knowledge that strengthens your marketing planning process.
Chris McLellan
Mar 55 min read


POV: Why AI-Powered Convenience Is Making Event Marketing Even More Critical To GTM Strategy
If the incredible success of rideshare, e-commerce, and SaaS tools tells us anything, it’s that convenience always wins. AI chatbots and agents are about to make this even more true, and the implications for your marketing and go-to-market plans are significant.
Chris McLellan
Mar 44 min read


AI Optimization: A Practical Guide to Thriving in AI Platforms
Free guide outlining the trends reshaping digital commerce and specific tactics that can be used to increase brand visibility, citations, and sales from AI platforms like ChatGPT, Gemini, Claude, and Perplexity.
Chris McLellan
Feb 188 min read


AI is Changing the Inbox and Your Email Strategy Needs to Catch Up
Innovations like Gemini for Gmail are now acting as a filter that elevates useful, engaging messages and pushes low-value, low response emails out of sight. It's time to make adjustments to this beloved channel.
Chris McLellan
Jan 273 min read
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