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AI Marketing
Discover practical AI marketing best practices, tools, and strategies for growth. Learn how to use AI to plan, create, and scale smarter marketing programs.


How To Use AI Research Assistants to Create Smarter Marketing Plans
Learn how AI Research Assistants like NotebookLM can transform scattered documents, research, and customer insights into structured knowledge that strengthens your marketing planning process.

Chris McLellan
Mar 55 min read


POV: Why AI-Powered Convenience Is Making Event Marketing Even More Critical To GTM Strategy
If the incredible success of rideshare, e-commerce, and SaaS tools tells us anything, it’s that convenience always wins. AI chatbots and agents are about to make this even more true, and the implications for your marketing and go-to-market plans are significant.

Chris McLellan
Mar 44 min read


AI Optimization: A Practical Guide to Thriving in AI Platforms
Free guide outlining the trends reshaping digital commerce and specific tactics that can be used to increase brand visibility, citations, and sales from AI platforms like ChatGPT, Gemini, Claude, and Perplexity.

Chris McLellan
Feb 188 min read


AI is Changing the Inbox and Your Email Strategy Needs to Catch Up
Innovations like Gemini for Gmail are now acting as a filter that elevates useful, engaging messages and pushes low-value, low response emails out of sight. It's time to make adjustments to this beloved channel.

Chris McLellan
Jan 273 min read


Updated: Why I Use The RICECO Prompt Framework For AI Marketing
A simple, memorable prompt framework is a critical component of responsible and scalable AI marketing.

Chris McLellan
Jan 226 min read


How to Kickstart a Marketing Knowledge Base to Power AI-Enabled Growth
Learn how a Marketing Knowledge Base powers AI-enabled content engines, enabling personalized, scalable, and compliant marketing at speed.

Chris McLellan
Oct 21, 20254 min read


How to Use AI Notetakers to Scale Up Content Marketing
Discover how AI Notetakers can help marketing teams scale-up conversations with customers, internal experts, and partners in order to establish a continuous stream of insights to power content marketing activities.

Chris McLellan
Oct 16, 20256 min read
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