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The Buyer Journey Is Changing
Chatbots and shopping agents are reshaping how people discover, compare, and buy products online.
Friends Electric helps teams adapt their go-to-market tactics to thrive in the new landscape.
Short Video Insights
AI-Enabled Marketing Services
Marketing
Knowledge Bases
Improve marketing efficiency, consistency, and scale by turning fragmented sheets and docs into a single source of truth that can harness AI.
Marketing
Agents
Free sales and support teams from time-consuming, repetitive tasks like list building, call notes, and first-line support by deploying automations.
AI
Optimization (AIO)
Increase mentions and leads from ChatGPT, Gemini and agents through 'extractable' landing pages, Digital PR, and agent-friendly site updates.
Event
Marketing
Build trust, create distinctive content, and generate new business by speaking, sponsoring, and hosting experiences that resonate.
Content
Engines
Drive traffic from social, newsletter, and blog by transforming internal chats into external insights using AI Notetakers and custom bots.
Custom Lead
Magnets
Capture demand by building high-value branded utilities using AI coding platforms to reduce costs and accelerate delivery times.
Learn more about
Transparent Pricing
Starting rate is $500 CAD per day (tax exclusive) adjusted based on company size and contract duration. Typically, clients pre-purchase blocks of 10 or 20 days.
Accommodations made for first-time clients and early-stage companies.
How We Can Work
Project-Based
Ideal for clients looking to implement a specific AI marketing program to support operations. Best for: Marketing Knowledge Bases, Marketing Agents, Custom Growth Apps.
Fractional
Suited for clients looking to implement AI-enabled marketing programs that take a bit of time to optimize. Best for: AI Optimization, Content Engines, and
Event Marketing.
FTE
Best for organizations ready to scale AI-enabled marketing programs. I collaborate directly with your teams as a full-time equivalent. Best for: Building AI-enabled marketing programs.
Simple Approach
AI chatbots and agents are fundamentally changing the buyer journey, and the consultancy space is crowded with inflated claims and advice that can put your brand and compliance at risk.
Friends Electric focuses on practical, incremental tactics delivered in close collaboration with your team. AI systems may support the work; people remain in control.
AI Marketing Tech Stack
AI marketing tools are selected for their capabilities, security, integrations, and collaborative features.
AI Platforms
I write prompts for AI projects and saved bots to draft plans, events, emails, social posts, and scripts.
AI Notetakers
I use tools like Fellow, Granola, and Google Meet to generate call summaries that provide raw material for Content Engines.
Super Agents
The next wave in automation is using agentic platforms like OpenClaw and Manus to activate marketing skills.
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List Builders
I use tools like Apollo and Clay to automate list building, lead scoring, and client notes so sales teams can focus on what they do best.
AI Research Assistants
I use tools like NotebookLM and Claude to support the planning and execution of strategies, campaigns, and growth programs.
Workflow Builders
I leverage platforms like Gumloop and Google Workspace to create multi-step, multi-app automations.
AI CRM Features
I'm experienced in email sequences and lead nurturing in HubSpot Breeze, ActiveCampaign, and Monday.
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Reporting & Analytics
I work with analytical tools like GA4, Funnel IO, and Looker Studio to build dashboards and reports to inform key decisions.
Content Production
Video is an increasingly key medium. Tools like Descript and Opus help produce podcast, reels, ads, and shorts.
Data Platforms
I work with data platforms like AirTable to build marketing knowledge bases that power growth solutions.
Support Agents
I use tools like Voiceflow to optimize conversions and give 24/7 multilingual 1st line support.
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Web Design
I build basic web sites (like this one) with Wix, Squarespace, write site copy, and collaborate with UX folks on Webflow.
Featured Clients
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